Lexus has recently come up with their new marketing campaign for their first ever RC 350 sport coupe and RCF performance coupe. The theme of the marketing campaign is centered around shattering limits and how the car was built from a scratch. To do that Lexus has also booked two general market TV spots each tailored to one of the distinct new models.
The first TV spot will be Face Off which will introduce the new RC 350 sport coupe while the other video will be No Limits that will introduce the RC F performance coupe. While Face Off will focus more on speed and spirit of adventure, No Limits will draw parallel between the groundbreaking engineering and the powerful athleticism it takes to break the barriers.
Lexus marketing team has also come up with three other RC F commercials that will be focused towards multicultural audiences globally. The three new commercials will be Flex Your Drive, Shatter and Control Power and in all the videos the main theme will be the superior performance of the RC F that is unlike any other coupe available in the market. Lexus has also announced heavy digital presence through paid media and high traffic websites to promote the new marketing campaign.