Nissan has managed to quickly connect to more people through better cars and technological innovations that bring more consumers together.
Passion Genome Project
Nissan has been trying to promote the all new 2014 Versa Note and to make that popular Nissan has launched new interactive and social media experience known as Passion Genome. Nissan believes that every consumer has some passion and that is what bring people together and spark connection between strangers. Nissan has come up with this experience through their Facebook page and share their passion with their friends through Illustrated Portrait that showcases more about their personal passion.
Users can explore through top six passion categories and they can see where they fit best that can allow them to expand their virtual universe of people. Nissan revealed that users can create their own Personal Portrait and share it through Facebook and Twitter. Some of the best Personal Portraits will get a chance to win one of the eight $1000 gift cards from Amazon.com. Nissan also revealed that The Passion Genome project was inspired by the new 2014 Versa Note that targets the active life of the buyers.