GM doesn’t really hide the fact that they are excited about the 2016 Chevy Camaro. The series is closing in on its 500,000th fifth-generation Camaro sale, which gives the company plenty of confidence, not that they need it.
From the gazillion teasers they have released in the last couple of months, it’s obvious that the new car will be a grandiose attempt at the company’s most complete Camaro yet. As Todd Christiansen acknowledged, “The fifth-generation Camaro has clearly resonated with both long-time Camaro fans and first time performance-car buyers”.
It seems like the company found the perfect sweet spot for its next generation change. The Ford Mustangs had outsold the Camaros in the last couple months, which represented a trend reversal compared to previous years. With the all-new Camaro, Chevy could gain that advantage back, definitely if the car is as promising as they have advertised. The 2016 Camaro will have to get in the ring with another promising contender, the Shelby GT350R, which surely won’t go down without a fight, not if the recent trends are any indication. The “battle” between the two cars could turn out to be the auto rivalry of the year.